作為全球領(lǐng)先的AI驅(qū)動(dòng)全渠道客戶互動(dòng)解決方案提供商，極光旗下EngageLab宣布其AppPush與WhatsApp Business API已助力東南亞知名本地生活及電商平臺(tái)E-GetS/簡(jiǎn)單點(diǎn)，在柬埔寨、老撾、泰國(guó)和越南等市場(chǎng)，實(shí)現(xiàn)用戶互動(dòng)、運(yùn)營(yíng)效率及業(yè)務(wù)增長(zhǎng)的顯著提升。

關(guān)于E-GetS/簡(jiǎn)單點(diǎn)

E-GetS/簡(jiǎn)單點(diǎn)是一家領(lǐng)先的東南亞本地生活及電商平臺(tái)，業(yè)務(wù)覆蓋柬埔寨、老撾、泰國(guó)、越南等國(guó)家。目前平臺(tái)的下載量已突破300萬(wàn)，服務(wù)涵蓋外賣(mài)、團(tuán)購(gòu)、電商、數(shù)字支付等多個(gè)領(lǐng)域，面向多語(yǔ)種、多文化的數(shù)百萬(wàn)用戶，持續(xù)推動(dòng)本地?cái)?shù)字經(jīng)濟(jì)發(fā)展。

挑戰(zhàn)與痛點(diǎn)

隨著E-GetS/簡(jiǎn)單點(diǎn)在東南亞多國(guó)的快速擴(kuò)張，平臺(tái)在用戶觸達(dá)與運(yùn)營(yíng)中遇到多重挑戰(zhàn)：

東南亞地區(qū)設(shè)備碎片化、運(yùn)營(yíng)商復(fù)雜，推送消息送達(dá)率不穩(wěn)定，影響用戶體驗(yàn)。

用戶分布多語(yǔ)種、多文化，難以精準(zhǔn)觸達(dá)用戶的首選語(yǔ)言。

傳統(tǒng)消息渠道用戶活躍度有限，而WhatsApp已成為東南亞主流溝通工具，傳統(tǒng)方式難以有效激活和留存用戶。

EngageLab解決方案

針對(duì)上述挑戰(zhàn)，E-GetS/簡(jiǎn)單點(diǎn)攜手EngageLab，打造了一套面向東南亞市場(chǎng)的全渠道消息觸達(dá)解決方案，深度融合AppPush與WhatsApp Business API，實(shí)現(xiàn)了全渠道、全語(yǔ)言、全場(chǎng)景的消息觸達(dá)，極大提升了用戶體驗(yàn)和運(yùn)營(yíng)效率，為東南亞市場(chǎng)的持續(xù)增長(zhǎng)提供了堅(jiān)實(shí)支撐。

1.AppPush：多通道、多節(jié)點(diǎn)與多語(yǔ)言智能推送

多通道支持：EngageLab AppPush兼容FCM、APNS及華為、小米、OPPO、vivo等主流安卓廠商通道，同時(shí)自建專屬推送通道，全面提升各類設(shè)備的消息送達(dá)率。

全球節(jié)點(diǎn)部署：在全球范圍內(nèi)布局5大數(shù)據(jù)節(jié)點(diǎn)（包括新加坡），保障東南亞各國(guó)消息推送的高速、穩(wěn)定，輕松應(yīng)對(duì)高峰期和網(wǎng)絡(luò)波動(dòng)。

多語(yǔ)言推送：系統(tǒng)可根據(jù)用戶設(shè)備語(yǔ)言自動(dòng)適配推送內(nèi)容，實(shí)現(xiàn)真正的個(gè)性化、多語(yǔ)種觸達(dá)，極大提升用戶好感與互動(dòng)率。

行業(yè)領(lǐng)先送達(dá)率：E-GetS/簡(jiǎn)單點(diǎn)在東南亞市場(chǎng)消息送達(dá)率提升高達(dá)40%，確保訂單、促銷等關(guān)鍵通知穩(wěn)定觸達(dá)每一位用戶。

2.WhatsApp Business API：驗(yàn)證碼登錄與服務(wù)通知

驗(yàn)證碼登錄：用戶可通過(guò)WhatsApp Business API接收一次性驗(yàn)證碼（OTP），實(shí)現(xiàn)安全便捷的登錄和身份驗(yàn)證。相比短信，WhatsApp在東南亞的高活躍度和高送達(dá)率，保障用戶隨時(shí)隨地順暢完成驗(yàn)證流程。

服務(wù)通知：平臺(tái)通過(guò)WhatsApp實(shí)時(shí)推送訂單確認(rèn)、配送進(jìn)度、支付提醒及客戶服務(wù)等通知。支持富媒體消息和多語(yǔ)言模板，確保用戶在第一時(shí)間收到個(gè)性化、易理解的重要信息，顯著提升用戶滿意度與粘性。

效果提升

DAU（日活躍用戶）提升18%

訂單完成率提升22%，通知及時(shí)可靠，覆蓋所有東南亞市場(chǎng)

消息運(yùn)營(yíng)成本降低20%以上，提升整體ROI

“EngageLab的解決方案為我們東南亞業(yè)務(wù)帶來(lái)了革命性的提升?，F(xiàn)在，無(wú)論用戶身處哪個(gè)國(guó)家、使用何種設(shè)備，我們都能第一時(shí)間用他們熟悉的語(yǔ)言和渠道觸達(dá)，統(tǒng)一平臺(tái)和智能計(jì)費(fèi)也極大優(yōu)化了我們的運(yùn)營(yíng)效率和投入產(chǎn)出比?！薄?E-GetS/簡(jiǎn)單點(diǎn)運(yùn)營(yíng)團(tuán)隊(duì)

準(zhǔn)備好開(kāi)啟東南亞及全球用戶增長(zhǎng)新篇章？歡迎聯(lián)系我們（www.engagelab.com），獲取專屬解決方案演示！

關(guān)于極光EngageLab - 全球領(lǐng)先客戶互動(dòng)平臺(tái)：

作為極光旗下的全渠道客戶互動(dòng)解決方案提供商，EngageLab致力于為全球企業(yè)提供全域通道的客戶互動(dòng)和營(yíng)銷自動(dòng)化解決方案，可實(shí)現(xiàn)更精細(xì)的觸達(dá)策略、更低的消息發(fā)送成本、更高的消息送達(dá)率和更好的用戶轉(zhuǎn)化率。

EngageLab已成為享譽(yù)國(guó)際的客戶互動(dòng)平臺(tái)，市場(chǎng)份額持續(xù)名列前茅。其客戶涵蓋科技、互聯(lián)網(wǎng)、手機(jī)、視頻、媒體、汽車(chē)、金融等行業(yè)，遍布全球超過(guò)29個(gè)國(guó)家和地區(qū)和數(shù)萬(wàn)家企業(yè)。

E-GetS Scales User Engagement Across SEA with EngageLab’s Omnichannel AppPush & WhatsApp Business Solutions

SINGAPORE, Sept. 30, 2025 (GLOBE NEWSWIRE) - EngageLab, a world-leading AI-powered omnichannel customer engagement solution provider, today announced the successful deployment of its AppPush and WhatsApp Business API solutions for E-GetS, a leading Southeast Asian local services and e-commerce platform. The partnership has driven significant improvements in user engagement, operational efficiency, and business growth across Cambodia, Laos, Thailand, and Vietnam.

About E-GetS

E-GetS is a leading Southeast Asian local services and e-commerce platform, operating across Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS offers a wide range of services—including food delivery, group buying, e-commerce, and digital payment solutions—serving millions of users in a highly multilingual and multicultural environment.

Challenges

With rapid expansion across multiple Southeast Asian countries, E-GetS faced several unique challenges:

Unstable push notification deliveryin Southeast Asia, especially across fragmented Android devices and diverse telecom environments.

Difficulty reaching users in theirpreferred languagesacross Cambodia, Laos, and other SEA countries.

Limited engagement on traditional channels, with WhatsApp being the dominant messaging app in many Southeast Asian markets.

EngageLab Solutions:

To address these challenges, E-GetS partnered with EngageLab to deploy a unified messaging strategy that seamlessly combines AppPush and WhatsApp Business API—specifically optimized for the diverse, multilingual, and mobile-first landscape of Southeast Asia.

1. AppPush: Multi-Channel, Multi-Node, and Multilingual Delivery

E-GetS leverages EngageLab’s advanced AppPush solution to overcome the region’s fragmented device ecosystem and network instability:

Multi-Channel Support:EngageLab AppPush integrates with FCM, APNS, and all major Android OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.), as well as EngageLab’s proprietary push channel, ensuring maximum reach and reliability across all device types.

Globally Distributed Nodes: With five data nodes worldwide—including Singapore—EngageLab guarantees fast, stable, and resilient message delivery throughout Southeast Asia, even during peak periods or regional network fluctuations.

Multilingual Push: Notification content is automatically adapted to each user’s device language settings, delivering a truly personalized experience for E-GetS’s diverse user base in Cambodia, Laos, Thailand, Vietnam, and beyond.

Superior Delivery Rates: E-GetS achieved up to 40% higher delivery rates in Southeast Asia compared to industry benchmarks, ensuring that critical order and promotional notifications consistently reach users.

2. WhatsApp Business API: Verification Code Login & Service Notifications

Recognizing WhatsApp’s dominance in Southeast Asia, E-GetS utilizes the WhatsApp Business API—integrated via EngageLab—as a primary channel for both user authentication and customer engagement:

Verification Code Login: Users receive one-time verification codes directly via WhatsApp Business API for secure, convenient login and account authentication. This ensures instant, reliable code delivery and a seamless login experience, even where SMS delivery is unreliable.

Service Notifications: E-GetS sends real-time order confirmations, delivery updates, payment alerts, and customer support messages through WhatsApp Business API. Rich media formats and multi-language templates ensure users receive timely, relevant information in their preferred language, significantly boosting engagement and satisfaction.

Results

18% increase in DAU (Daily Active Users) within implementation.

Order completion rates improved by 22% thanks to timely, reliable notifications across all Southeast Asian markets.

Operational costs reduced by 20%+ due to more efficient messaging and cost controls.

“EngageLab’s solutions have been game-changers for our business across Southeast Asia. We’re now able to reach our users instantly, in their language and on their preferred channel, no matter what device or country. The unified platform and smart billing have streamlined our operations and significantly boosted our ROI.” — E-GetS Operations Team

About EngageLab

EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

For Media Inquiries:

Contact: marketing@engagelab.com

Website: www.engagelab.com